About Our Company
Connecting passionate travelers with authentic experiences since 1994. Creating journeys that transform and inspire.
Our Story
Looking for your next unforgettable adventure? Let us introduce you to Morocco and Africa—vibrant destinations rich in culture, history, and natural beauty. At Sarah Tours, our locally based team specializes in small group and custom private tours crafted with care and deep knowledge of the region.
From the majestic Atlas Mountains to the timeless charm of Fes, our tours offer authentic, immersive experiences. Based in Casablanca, our dedicated staff will greet you upon arrival and ensure every detail of your journey is seamless and welcoming.
Since 1994, we've offered sustainable travel with a mission. Our new Goodwill Tours invite you to travel with purpose—helping local communities, supporting traditions, and protecting the environment. Whether through small gestures or shared stories, your journey can make a meaningful impact.
We invite you to explore Morocco and beyond with us, and become part of something greater—travel that connects, inspires, and gives back.
Warm regards,
Hamid Mernissi
President, Sarah Tours, Inc.
Our Values
Authenticity
We create genuine experiences that connect travelers with local cultures, traditions, and people.
Sustainability
We're committed to responsible travel that respects and preserves natural environments and cultural heritage.
Community Impact
We believe travel should benefit local communities through economic opportunities and cultural exchange.
What Travelers Say
"My trip was beyond expectations. The local guides showed us places I never would have found on my own. It wasn't just a vacation - it was a transformative experience."
Emma Thompson
Morocco Historical Royal Cities
Ready to Start Your Adventure?
Discover Morocco's magic with our expertly crafted tours. From ancient medinas to stunning landscapes, your journey awaits.