Morocco, the doorway to Endless Beauty
Best Tours at Best Cost
It's More Extraordinary with Sarah Tours
We believe that travel is more than just ticking off destinations from a list. It's about immersing yourself in the heart of each place, going beyond the surface to truly discover a destination. With over 25 years of experience under our belts, our incredible adventures span all seven continents and allow you to delve deeper—exploring not just the iconic sights but also the hidden corners known only to the locals, where no other tours go.
Free cancellation
Enjoy peace of mind with our flexible booking policy - cancel with advance notice and receive a complete refund for your scheduled experience.
Why choose us
24/7 Staff Assistance
Whether near or far from home, your trip will be local led and full of unforgettable experiences, with everything taken care of.
Meticulous Assessment
You deal with Morocco and trans-Africa's most qualified and reliable travel experts for sustainable tours and expeditions.
Budget Tours
Multiple choices of tours and overland trips with best offers for all budgets All through Africa.
Adventure Articles
Fez: the Diadem of the Old West
Fez: The Diadem of the West By Hamid Mernissi, Founder of Sarah Tours, Inc. The City That Rebirths You What can one say about Fez that historians, poets, and travelers haven’t already told? Yet, as a humble son of Fez, I will add this: you enter Fez as a wanderer, and you leave it reborn. Fez is not only the spiritual heart of Morocco, but it is also a living memory of the Arab-Andalusian world, and a city that has given the West its refinement and taste for beauty. If Baghdad was the jewel of the East, Fez was the diadem of the West. Through centuries, Fez has remained what Al-Bekri described in the 10th century: “Beyond every house, a garden of fruits, with brooks and streams flowing through it.” Abdelwahed Al-Marrakchi later wrote: “The heartbeat of the nation, the essence of civility, and the fountain of learning is none other than Fez.” And indeed, Fez still holds that rhythm of intellect, elegance, and grace. A Self-Sufficient Metropolis of Water and Gardens Fez was once described by Yaqut al-Hamawi as “a city of spring sources pouring into its river, dividing into eight channels that turn six hundred mills day and night.” This ancient hydraulic genius made Fez self-sufficient; its water, fruit, craftsmanship, and spirit nourished both the Mediterranean and the Sahel. Every home had running water; every house was its own oasis. Even today, when you walk through the labyrinth of the Medina, you can still hear the murmur of fountains behind the thick walls, the whisper of centuries that never stopped flowing. An old saying endures: “If Fez were to shed its walls, the angels of beauty themselves would be revealed.” Beauty, Privacy, and the Soul of Moorish Art But even angels are bound by their gardens for roses plucked from Fez soon perish. The feminine beauty of Fez is beyond the painter’s brush, a poetry of grace and mystery. Women of Fez, hidden within the privacy of their homes, possess a charm born of refinement and reserve. Their silence, their presence, and their elegance make them treasures fit for kings. In Fez, privacy is not isolation; it is dignity. Houses are built side by side, yet each world is enclosed. Every window opens inward to a patio, a fountain, and a small green heart of serenity. Light enters from above, filtered through cedar mashrabiya screens, creating a sacred dance of shade and reflection. Your rooftop is your suspended garden, your patio, a fountain of dreams. When the French arrived, they brought their modern townhouses, with windows that opened onto the streets. When you opened them, you were sitting on the roadside. By closing them, you were in the dark, apartment buildings unconditioned to the environment and climate, where people are stuck in cages like sardines. They called it progress, but we called it exposure. The Moorish style was created for Fez, and Fez is the womb that gave birth to Moorish art itself. From the courtyards of Fez were born the palaces of Andalusia, the Alhambra’s arches, Cordoba’s courtyards, and Granada’s fountains, all trace their soul back to this Moroccan city. Fez, the town between two small mountains, Zalagh and Louizates, or two big hills, those of the Merinides and M’Sallah. A town in the Valley of Water, like its twin, Granada. Why Travelers Fall in Love with Fez Fez is not merely a destination; it is a civilization that breathes. Its narrow alleys pulse with history; its artisans still shape brass and leather as their ancestors did; its mosques and madrasas still echo with the call of learning and devotion. To walk in Fez is to walk inside a living poem, where faith, art, and humanity still coexist in harmony. And as I, a child of Fez, can say with certainty: When you enter Fez, you come as a visitor; when you leave, you are reborn. Plan Your Journey with Sarah Tours Experience Fez not as a tourist, but as an initiate. At Sarah Tours, we craft private cultural and heritage tours that open the true doors of Fez, its artisans’ workshops, its Sufi lodges, its Andalusian gardens, and its hidden courtyards. Let us guide you through the city that never lost its soul. 👉 Discover Fez with Sarah Tours — Your Gateway to the Sahara and Beyond.
Spain & Morocco: Twin Shores, One Breadbasket
A Bridge Rooted in History For more than a millennium, Spain and Morocco have shared not only winds and tides but also seeds, trees, irrigation systems, and knowledge. When the Moors crossed into the Iberian Peninsula in the 8th century, they brought with them sophisticated agricultural techniques that turned Andalusia into a garden of abundance. Terracing, qanat irrigation, and new crop varieties transformed dry lands into flourishing orchards and fields. Citrus fruits, olives, figs, pomegranates, almonds, carobs, and durum wheat were cultivated with precision and artistry, blending North African ingenuity with Iberian soil. Likewise, methods and crops from Spain flowed back across the Strait, enriching Morocco’s terraces and valleys. This centuries-old agricultural symbiosis has shaped the very landscapes and culinary traditions that still define both Andalusia and northern Morocco to this day. Today, as both nations face the challenges of climate change, food security, and rural revitalization, they stand ready to revive and reinvent this historic green corridor, blending tradition with technology and heritage with innovation. Spain & Morocco: Twin Shores, One Breadbasket Agri-business, agri-tourism, and a Sahel-facing green corridor Between the Atlantic and the Mediterranean, Spain and Morocco face each other like twin terraces of the same garden. Shared winds, shared currents, and a shared ambition: to grow more innovative food systems that nourish Europe, uplift Africa, and train a new generation of farmers, fishers, and food artisans. From field to value-chain: a working partnership In February 2023, Madrid and Rabat formalized a broad memorandum on agricultural cooperation, modernizing farms, improving animal and plant health, and enhancing genetics, welfare, and product quality. It’s not just words; it’s a roadmap for joint projects, laboratories, and better biosecurity that keeps supply chains resilient on both sides of the Strait. That dialogue has stayed warm. In April 2024, ministers reaffirmed “permanent and fluid” cooperation, expanding Spain-to-Morocco channels for live animals and products. It’s the kind of quiet regulatory work that unlocks real trade, jobs, and technology diffusion in feed, breeding, cold chains, and processing. Climate pressure, water intelligence Drought is the great teacher of our times. Morocco’s response combines tradition with science, utilizing drip irrigation, crop selection, and a significant investment in desalination and water transfers to safeguard its horticulture belts and cities. Seventeen plants are already operational, with more on the way; the state’s goal is to free freshwater for inland farming and sustain orchards and greenhouses during the dry years. Around Agadir, desalinated water is already sustaining high-value tomato production; however, experts still warn about the high energy costs and brine disposal. The lesson is balance: desalination for strategic zones, paired with better irrigation, crop zoning, and farmer training so smallholders aren’t left behind. This climate pragmatism embodies the spirit of Morocco’s Generation Green 2020–2030 strategy, an evolution of Plan Maroc Vert, and aligns with the EU–Morocco Green Partnership’s “Terre Verte” (€115M) programme, which promotes ecological, inclusive, and innovative farming and forestry. Together, these frameworks invite Spanish institutes, ag-tech SMEs, irrigation specialists, and cooperatives to co-design pilots in soil health, genetics, agri-logistics, and farmer services. Sea to table: fisheries and aquaculture The fisheries protocol with the EU is currently dormant after court decisions; renewal matters for Spanish fleets and Moroccan coastal economies alike. While politics run their course, there’s fresh momentum in aquaculture. Spain headlined Morocco’s Aquaculture Forum in 2024, signalling joint investment and know-how in hatcheries, feed, spatial planning, traceability, and low-impact mariculture, an ideal bridge from science to jobs in coastal towns. Agri-tourism: hospitality meets terroir Both countries have sun, scenery, and stories. Morocco’s new push to transform 16 rural villages into model destinations creates living classrooms where travelers can walk through orchards, taste oils and cheeses, join planting days, and learn about irrigation and soil practices; the kind of meaningful travel that today’s guests crave. These routes pair naturally with Andalusian cortijos and Spanish dehesa experiences: olive mills, sherry bodegas, market cooking, and transhumance trails. A joint Spain–Morocco “farm-to-table & craft” circuit can stretch from Chefchaouen and the Rif to Cádiz and Huelva; one sea, many kitchens. Training the next generation—including the Sahel Cooperation is also human capital. Seasonal programmes have long connected Moroccan rural workers with Spanish harvests, broadening their skills and income, which they later reinvest at home. With careful safeguards, these channels can evolve into accredited training tracks in pruning, greenhouse management, cold chain management, and food safety, skills that uplift entire communities. Beyond the Strait, Morocco is emerging as a hub for fertilizer and agronomy in the Sahel. OCP Group’s partnerships with the World Bank and IITA/ECOWAS are building soil-health hubs, conducting field demonstrations, and creating customised nutrient blends, enabling farmers in Benin, Togo, Mali, and beyond to increase yields and resilience. Spain’s research centres and cooperatives can plug into these platforms, joint trials, irrigation kits, and digital advisory tools, turning Rabat and Madrid into co-anchors of a West African green corridor. A shared vision for agri-business, and the travelers it inspires. The commercial logic is strong: Andalusian packhouses trading citrus expertise with Souss-Massa growers; Spanish irrigation OEMs partnering with Moroccan integrators; joint ventures in seafood and aquaculture; co-branding of regional specialties; and R&D alliances tied to EU and AECID funds, where Morocco is a top priority for 2025. Layer on curated agri-tourism, farm stays, harvest festivals, coastal mariculture visits—and you have a cross-border product that sells in winter and summer alike. Call to action: Let’s convene a Spain–Morocco Agri & Rural Tourism Lab: farmers, cooperatives, researchers, water utilities, and DMCs under one table. Prototype five cross-border itineraries (olives & citrus; greenhouse innovation; argan & coastal aquaculture; mountain transhumance; Sahel soil-health missions), each with a training module for youth and a “give-back day” on soil or water stewardship. That’s commerce with conscience, and precisely the kind of meaningful travel the future demands. Closing Note This article is part of Sarah Tours’ vision to promote sustainable agriculture, cross-cultural exchange, and meaningful travel between Spain, Morocco, and the broader Sahel. Drawing on decades of experience in cultural tourism and regional cooperation, Hamid Mernissi and Sarah Tours aim to foster new conversations and partnerships at the intersection of agri-business, heritage, and responsible travel.
Morocco Customized Tours and Journeys
Traveling through Morocco is a deeply rewarding experience, and the journey becomes even more meaningful when it is customized by professionals who understand the culture, history, and rhythms of the land. At Sarah Tours, with over 30 years of experience in crafting in-depth cultural adventures and sacred music journeys, we design tours especially for the discriminating traveler, those who seek not only to see Morocco but to feel it. From the medinas of Fez and Marrakech to the silence of the Sahara, every detail is carefully tailored to ensure authenticity and comfort. Choosing a private customized tour instead of a group package gives you the freedom to travel at your own pace, with the people who matter most—whether that’s family, friends, or a small circle of kindred spirits. on a Morocco bespoke journey, you decide how much time to spend in each place, whether to linger in Chefchaouen’s blue alleys, attend a sacred Sufi music gathering, or hike through the Atlas Mountains. Your itinerary reflects your interests, rather than following a rigid group schedule, giving you space for discovery and moments of true connection. A customized tour also doesn’t mean breaking the bank. With the right planning and professional guidance, private tours can be both affordable and enriching, often offering better value than large group packages. By working with a trusted operator like Sarah Tours, you benefit from decades of local expertise, carefully selected accommodations, and insider access that make your Moroccan journey not just a trip, but a once-in-a-lifetime experience.
Urban Agriculture in Grand Casablanca
Urban Agriculture in Casablanca and Rabat: A Green Renaissance in the Heart of Morocco Urban agriculture in Morocco’s major cities, especially Casablanca and Rabat, is more than a modern experiment. It is a revival. A quiet return to ancestral rhythms, where earth and community are not forgotten in the rush of urbanization. Amid the humming of traffic and the sprawl of concrete, new life grows in rooftop gardens, schoolyards, small terraces, and community plots nestled between apartment blocks. In Casablanca, Morocco’s economic capital, urban farming is becoming a source of resilience and pride. From peri-urban farms that supply local markets with fresh produce to rooftop projects in Hay Mohammadi or Sidi Moumen, citizens are reconnecting with the soil. Not long ago, the city was flanked by fertile agricultural lands. Today, as urban sprawl consumes rural edges, families and cooperatives are reclaiming green space from within, utilizing recycled materials, rooftop composting, and water-efficient systems. In Rabat, the political and cultural capital, the story is even more inspiring. Community gardens supported by NGOs and schools are helping children learn the value of self-reliance, ecology, and food heritage. Elderly residents share traditional planting knowledge, while youth experiment with vertical gardens and hydroponics. It is a merging of the old and the new, of ancestral wisdom and modern ingenuity. Urban agriculture in Morocco is not only about food production; it is about dignity and possibility. It gives meaning and purpose to idle rooftops, empowers women through cooperative farming, and fosters food security in low-income neighborhoods. In both Rabat and Casablanca, gardens become meeting points — spaces for dialogue, education, and community healing. As Morocco continues its journey into sustainable development, urban agriculture offers a local, inclusive, and ecologically sound path forward. It holds the potential to inspire visitors from around the world, showing them that a nation rooted in tradition can also be a pioneer in innovation. One standout example is Dr. Fettouma Djerrari’s Urban Agriculture Farm Jnan Lakbir in Dar Bouazza, on the outskirts of Casablanca. This innovative pilot project integrates sustainable farming into the urban landscape, offering a living example of how cities like Casablanca can produce healthy food locally. Through composting, eco-irrigation, and educational outreach, Dr. Benabdenbi’s farm is shaping the future of food resilience and environmental stewardship in Morocco. At Sarah Tours, we believe these green projects are worth exploring, celebrating, and supporting. They are the seeds of a brighter, more resilient Africa, and they are blooming right in the heart of Morocco’s cities. Most of our farm tours visit similar institutions.
Become an insider
Get insider tips, travel inspiration, and exclusive offers you won't find anywhere else — sign up now!